Guest:
Preston Peterson
Preston Peterson is a seasoned entrepreneur and business strategist who has built multiple eight-figure companies from the ground up, including pest control, security, and wellness brands. He’s the co-founder of YU, a successful nutrition supplement company, and a current co-owner of Alta. Known for his no-fluff leadership style, Preston brings a rare mix of street-smart grit, clear communication, and people-first culture building to every venture he touches.
Episode Overview:
In this episode of the Become More podcast, we sit down with Preston Peterson—entrepreneur, business builder, and co-owner of Alta—to unpack what really makes a great leader. From launching multiple eight-figure businesses to co-founding a wellness brand with his wife, Preston shares how success starts with showing up, speaking clearly, and empowering others. This conversation dives into the heart of what it means to lead: trust over titles, action over ego, and building a team that thrives. His standout message? “Be the person you’d want to follow.” Whether you’re leading a crew or just joining one, this episode offers grounded, practical takeaways for anyone looking to grow.
Key Topics:
- The difference between managing and leading
- Why trust is the foundation of effective leadership
- Leading with action, not control
- How to build a culture people want to be part of
- Preston’s lessons from growing businesses across industries